Contiki, a travel company that has been around since 1969 and offers luxury tours to over 55 countries across the globe, has unveiled its refreshed brand identity.
Gone are the days of gaudy colors and wild design on Contiki’s website. They have switched from their signature pink color scheme to an olive green hue with muted blues in place of striking pops of different hues. The new site also features a more modern look complete with drop shadows behind text for improved readability.,
Out-of-home advertising will now be handled by OgilvyOne Worldwide and digital marketing services have transferred to Bazaarvoice North America Incorporated
Contiki, a youth travel company, has relaunched its brand identity, claiming that it would “elevate the selling power” of the “wonderful travel agency community” that sells its trips.
“We took some time during these weird times to properly understand what our visitors would want when the so-called ‘new-normal’ comes,” said Contiki chief marketing officer Simon Llanos.
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“We considered our stance and how we convey social travel, which has been sorely lacking in the globe.” We concentrated on what makes us unique: sharing fantastic experiences with wonderful people, as well as a sense of fun, humour, and community. With our vibrant new brand evolution, we really believe we’ve captured this sensation,” Llanos remarked.
The new appearance, according to Contiki, is a representation of the company’s principles. The idea is to lean on “the energy, strength, and wonder of the feelings the brand inspires on travels,” which is dominated by a color shade termed “Contiki Green.”
The green color also represents the brand’s most recent accomplishment: starting this month, it will be completely carbon neutral.
Contiki is expecting to see a surge in unmet youth travel demand.
Tasha Hayes, Contiki’s Sustainability Officer, states, “Contiki tours are strategically intended to be 100 percent carbon neutral without sacrificing none of the fun or fantastic experiences to accomplish this.”
“We understand that sustainability is essential to our customers, but so is having a fantastic time; we’ve looked at everything from our processes to communication to line with the ‘new sort of green,’” Hayes continued.
According to Contiki, the worldwide pandemic has not only hampered young people’s capacity to travel, but it has also cut them off from the kinds of social contacts that are necessary for personal development.
“One of the things the epidemic brought to light was the significance of our global community,” Llanos added.
“We were still communicating, fantasizing about travel, and co-creating some inspiring material with our visitors and partners even while we were cooped up in our homes.” Even when we were unable to travel, the specific social relationships formed on Contiki vacations continued to exist – and this is absolutely unique to us. So, for the years 2022 and beyond, we’ll follow our brand idea of ‘Travel.Together,’ which implies traveling with one another, the cultures we appreciate, and the environment as well.”
Contiki’s progress comes as the company sets lofty targets for 2022, anticipating a surge in unmet travel demand.
“We’ve really begun to see positive indications of a genuine comeback in the past two months,” says Adam Armstrong, CEO of Contiki.
“Our customers are tenacious, confident, and anxious to get back on the road.” With their support, we’ve created this interesting new positioning, and we’re excited to welcome them back to Social Travel with Contiki this year.”
Contiki has published a new film to commemorate the brand’s development, which you can see here.
