TripAdvisor is the go-to for finding things to do and places to visit, but with a recent shakeup in leadership, it seems as though their relevance has taken a hit. Whether or not they can continue leading like before remains up in the air.
TripAdvisor is a travel company that provides reviews, ratings and information on over million hotels, restaurants, attractions, and other points of interest. TripAdvisor says it has been around for more than 20 years. Read more in detail here: trip advisor.
Is TripAdvisor still a viable option?
on February 18, 2022 by Gary Leff
How do you choose a hotel in a city you’ve never been, where there aren’t any chain hotels you’re acquainted with, or if the properties are unfamiliar to you? Let’s pretend you’re searching for a hotel rather than a vacation rental — where do you check for information?
On social media, there’s a lot of buzz regarding TripAdvisor and if it’s still relevant. Yes, but only if you follow a basic formula to utilize it properly.
Richard Kerr, previously of The Points Guy and creator of the AwardTravel101 Facebook group (the first Facebook group ever sold) and now with Bilt Rewards, wondered whether TripAdvisor was still relevant on Twitter. This is a question concerning TripAdvisor, but it also makes me wonder about online reviews in general — the huge collection of mainly anonymous product ratings on a site that has commercialized away much of its initial community-building.
Is TripAdvisor still a viable option? Honest question.
February 15, 2022 — Richard Kerr (@KerrPoints)
TripAdvisor is important for two reasons.
- a large number of reviews, many of which are current
- These often incorporate photographs.
I despise the fact that TripAdvisor has hidden the reviews. There are a lot of fakes out there, but they’re typically simple to recognize. Ignore criticisms that are too negative and lack specificity. I don’t base my decisions on a single bad experience. I seek for recurring themes in reviews and photographs (again, excluding outliers that are likely fake).
There isn’t a single website that does this better than TripAdvisor. You can find reviews on TripAdvisor and other sites, but it’s difficult to acquire a wide range of traveler opinion without it.
It’s preferable if someone I know has rated a hotel since I know how they think and how to temper their thoughts in comparison to my own. That brings up an important point. TripAdvisor ratings are mainly meaningless, and there’s little difference between being the best, second best, or fourth best in a city with more than a few hotels.
The top-rated hotels on TripAdvisor are often inexpensive or excellent value, but always ‘the finest.’ And wonderful homes are demoted for reasons that have less to do with the property and more to do with a mismatch in visitor expectations. For years, I’ve used the example of the Ritz-Carlton Central Park receiving a one-star rating due to the high cost of room service breakfast. Yes, of course. It’s the Ritz-Carlton Central Park, after all.
Look for recurring themes in particular complaints once again. If a large number of visitors complain about discolored carpets and furnishings, as well as mold in the showers, it’s more than likely accurate and useful to know. If someone lowers a hotel’s rating because “it was dreadful, I’ll never stay here again,” disregard it since the reviewer hasn’t provided any foundation on which you can determine if their rationale matches yours.
More From the Wing’s Perspective
TripAdvisor is a travel website that allows travelers to find hotels and other services. However, the company has been struggling with its relevance in recent years. Reference: tripadvisor hotels.
Frequently Asked Questions
How influential is TripAdvisor?
A: TripAdvisor is one of the most influential travel websites in the world. By some estimates, more than half a million people visit TripAdvisor every day and they do so to research destinations before heading out on vacation or even planning their next trip.
What are the disadvantages of TripAdvisor?
A: The disadvantages of TripAdvisor is that their review system could be easily manipulated by any malicious user. Reviews also cannot be deleted and are visible to the public even after they have been marked as spam or fake reviews.
How many active users does TripAdvisor have?
A: There are approximately 275 million active users on TripAdvisor.
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