The US Travel Association has published a report entitled “The Future of Sustainable Urban Mobility.” The study is based on the findings from their latest survey, which indicates that travelers are looking for more sustainable options in regards to air travel.
However, it’s important to remember that there will always be some impacts and sacrifices when traveling by plane. Regardless of whether or not these benefits outweighs the costs remains debatable as many people have an opinion about this topic but no real answer exists yet.
The “future of travel industry after covid” is a discussion that has been taking place in the recent years. The US Travel Association discusses how the future of travel will be sustainable.
As the travel industry rebounds from the epidemic, sustainability will be critical, according to Tori Emerson Barnes, executive vice president-public affairs and policy for the United States Travel Association, speaking on the first in a series of webinars titled “Future of Travel Mobility.”
The first webinar was on environmental sustainability. The webinars follow a September conference on the “Future of Travel Mobility,” which will be followed by a second one on Sept. 20 in Washington, DC.
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U.S. Travel will organize a Sustainability Working Group, she added, with members representing a wide range of experience in the field. That group will be given a name soon. Consumer behavior, investor demand, and government legislation, according to Barnes, are driving the move toward sustainability. She believes that long-term viability is essential for recruiting the employees required to address past labor shortages. “It’s in our commercial interests to protect the world and its inhabitants,” Barnes added.
According to Erik Hansen, vice president of government relations, the group is now working on two projects that the whole sector can influence in terms of governmental regulations. One is to improve the infrastructure for electric car adoption. He believes that the location of charging stations is critical, and that “our business can play a leadership role in this.” “We can’t leave this to chance,” he continued. He also spoke about the Virgin Hyperloop, a novel technology that was exhibited at the conference last October that can transport people at 600 miles per hour while using very little energy.
The second major priority, according to Hansen, is air travel. A startup named Joby Aviation also presented their all-electric aircraft with a range of 150 miles during last fall’s convention. The business anticipates receiving FAA certification this year.
Because of the restricted availability of Sustainable Aviation Fuel, long-haul transportation poses more significant issues, according to Hansen (SAF). He cited Delta Air Lines CEO Ed Bastian as claiming that buying all of the SAF inventory in the globe would power the airline’s entire fleet for one day. According to Hansen, massive expenditures are required to improve the situation.
Michael David Cook, American Express’s director of ESG (environmental, social, and [corporate] governance), discussed sustainability trends. He claims that the threshold for businesses has risen significantly in terms of the acts they perform, extending well beyond volunteers and charity.
According to Cook, “increasing expectations” about sustainability exist at all levels of government, with new rules addressing carbon emissions, clean water, and other issues. Furthermore, investors are under more pressure to act. According to a recent poll, 75% of individuals want to work for an organization that has a strong environmental goal and creates a good effect.
More than two-thirds of respondents prefer to fly with airlines or hotels that emphasize diversity, equality, and inclusion (DEI), which is part of the larger sustainability picture, according to Cook. In addition, most people want to travel in a carbon-neutral manner. He claims that American Express is striving towards net-zero emissions by 2035.
When asked how businesses may show their commitment, Cook suggested that they measure or monitor their environmental effect. On a consumer level, this might include providing goods and services that people really use, such as decreasing single-use plastics, selling carbon offsets, or displaying proper organization certifications. He claimed he was recently in a hotel where there was a composting notice in the restaurant.
While it’s difficult to quantify how much sustainability influences customer behavior, American Express is noticing a change in demand among younger travelers who value ESG when choosing a travel provider, according to Cook.
Barnes found that the business is devoted to the nation’s environmental objectives. “That commitment will guarantee an even more successful and sustainable future as we continue our recovery,” she added.
The “u.s. travel agent” is the largest trade association for the US travel industry, with over 3,000 members and a membership that includes nearly every major airline and hotel chain in the United States. The association’s mission is to promote sustainable travel through advocacy, education and research.
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